Anissa Aida is a slow womenswear fashion line with minimal aesthetic drawing inspiration from traditional garments from Tunisia and Japan. These two cultures are rich in heritage, knowledge and craftsmanship.
Over three thousand years of history, Tunisia remained open to all the civilizational inflow. Many guiding threads seem to link kimonos, « jebbas », « djellabas », caftans, sarouel pants and so forth: the cut, the geometry, the structure, the textures, the colors have a common language to reflect tradition and modernity. Those ancestral apparels represent limitless sources of inspiration. ANISSA AIDA…’s mission statement is to achieve modern sophistication together with timeless classics through thoughtful choices concerning cuts and silhouettes as well as fabric selection. Valuing the authenticity, the line is using techniques that are close to disappearing such as the artisan level craft of hand-weaving silk.